Est. For the endangered
Wear the species that need us most. $5 from every apparel item directly funds a vetted conservation partner dedicated to that species' survival.
See the Collection →Our Mission
We use art, education, and community to shine a spotlight on endangered wildlife — and back it with real conservation funding. Over 49,500 species are now threatened with extinction, and most disappear without anyone outside a research paper learning their name.
Every collection raises awareness. Every purchase creates impact. $5 from every apparel item goes to an organization working on that exact species.
The world's rarest wildlife is Wanted Alive.
Collection I · The Inaugural Five
This is just the beginning. More species — and more stories — will join the lineup as the brand grows.
Panthera pardus orientalis
The world's rarest big cat. Built for the brutal winters of the Russian Far East, its coat grows up to 7cm long and its leap spans 19 feet. Pushed to fewer than 30 individuals in the 1970s, it has been clawed back from the brink — slowly.
Top Threats
Hunted for its spotted fur and bones
Logging, forest fires, farmland
Genetic decline from small population
Population and historical low: WildCats Conservation Alliance (conservewildcats.org), 2017 census. Range area: WWF. Status: IUCN Red List. Population estimates vary by source and survey year. Figures reviewed July 2026 and updated as new conservation data becomes available. Citing an organisation does not imply affiliation or endorsement.
Rhinoceros sondaicus
The rarest rhino on Earth — and arguably the rarest large mammal. Every surviving individual lives in a single park, Ujung Kulon, under threat from a nearby active volcano. An organised poaching network is reported to have killed as many as 26 Javan rhinos between 2019 and 2023 — roughly a third of the known population — a loss only uncovered when the case came to court.
Top Threats
26+ killed for horns in 2019–2023
Active volcano & tsunami risk
Pathogens from neighbouring cattle
IUCN Red List; International Rhino Foundation; Save the Rhino International; Mongabay reporting on the 2019–2023 poaching case. Population estimates vary by source and survey year. Figures reviewed July 2026 and updated as new conservation data becomes available. Citing an organisation does not imply affiliation or endorsement.
Manis culionensis
A scaled mammal found nowhere else on Earth but the forests of Palawan — the smallest range of any pangolin. Pangolins are the most trafficked mammals in the world, hunted for their keratin scales and meat. This one has been so little studied that no agreed population figure for it exists.
Top Threats
Scales and meat trafficked to East Asia
Logging, slash-and-burn farming, mining
Taken for meat, scales and skin at home
IUCN Red List; IUCN SSC Pangolin Specialist Group; TRAFFIC; Zoological Society of London. Population estimates vary by source and survey year. Figures reviewed July 2026 and updated as new conservation data becomes available. Citing an organisation does not imply affiliation or endorsement.
Pongo tapanuliensis
The rarest great ape on Earth — only described as a distinct species in 2017. With frizzy cinnamon hair and a wide flat face, the Tapanuli represents the oldest surviving orangutan lineage. Cyclone-driven floods and landslides in November 2025 were estimated to have killed at least 58 of them — around 7% of the entire species — in a matter of days.
Top Threats
60% lowland forest cleared since 1985
Hydropower and gold mine in habitat
Hunting and crop-raid killings
IUCN Red List; Current Biology (Borneo Futures, World Weather Attribution & Liverpool John Moores University, 2026). Population estimates vary by source and survey year. Figures reviewed July 2026 and updated as new conservation data becomes available. Citing an organisation does not imply affiliation or endorsement.
Spheniscus demersus
The only penguin that breeds on the African continent — and now the most threatened of all eighteen penguin species. In 2024 it became the first penguin ever uplisted to Critically Endangered, after falling from roughly 141,000 breeding pairs in the 1950s to fewer than 10,000 today. Conservationists warn it could be gone from the wild by 2035.
Top Threats
Fleets take the sardine and anchovy they eat
Two spills alone killed about 30,000 birds
Prey shifting away; heat drives nest abandonment
IUCN Red List (2024 uplisting); BirdLife South Africa; SANCCOB; Sherley et al., Ostrich (2024). Population estimates vary by source and survey year. Figures reviewed October 2026 and updated as new conservation data becomes available. Citing an organisation does not imply affiliation or endorsement.
Now Live · Free to Play
Step into the field as an explorer with a camera and an empty journal. Follow tracks, listen for movement, and get close enough for the shot — without spooking them. All five species are in the field. Every one you photograph earns a stamp in your journal.
No download. Plays in your browser.
The Launch Is Coming
Wanted Alive is currently in development. $5 from every apparel item will go directly to vetted conservation organizations dedicated to the species we feature. Be the first to know when we launch.
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