Our Mission
Over 49,500 species are now threatened with extinction. Most of them disappear without a headline, a documentary, or anyone outside a research paper ever learning their name. We exist to change that — and to put real money behind it.
Every collection begins with original artwork of an endangered species. A shirt gets seen, asked about, and remembered in a way a statistic never will.
Every design comes with the story behind it — where the animal lives, how many are left, and what is driving it toward extinction. No design ships without the facts attached.
Awareness only matters if it moves people. We're building a community of supporters who believe the world's rarest wildlife is worth fighting for.
Charitable Giving
Not a percentage of profits. Not a round-up at checkout. A flat, traceable $5 CAD from every item — directed to a conservation organization working on the exact species featured on that piece.
We prioritise smaller, focused organisations doing the on-the-ground work, and we publish who receives what.
Every collection raises awareness.
Every purchase creates impact.
Every supporter makes a difference.
The world's rarest wildlife is
Wanted Alive.