Our Mission
Over 49,500 species are now threatened with extinction. Most of them disappear without a headline, a documentary, or anyone outside a research paper ever learning their name. We exist to change that — and to put real money behind it.
Every collection begins with original artwork of an endangered species. A worn piece gets seen, asked about, and remembered in a way a statistic never will.
Every design comes with the story behind it — where the animal lives, how many are left, and what is driving it toward extinction. We also built a free browser game that lets you track and photograph each species in the field.
Awareness only matters if it moves people. We're building a community of supporters who believe the world's rarest wildlife is worth fighting for.
Charitable Giving
Not a percentage of profits. Not a round-up at checkout. A flat, traceable $5 CAD from every apparel item — directed to a conservation organization working on the exact species featured on that piece.
We prioritise smaller, focused organisations doing the on-the-ground work, and we publish who receives what.
Every collection raises awareness.
Every purchase creates impact.
Every supporter makes a difference.
The world's rarest wildlife is
Wanted Alive.