Where it all
began.

For as long as I can remember, I've been fascinated by wildlife.

As a kid, I'd spend hours glued to Animal Planet, completely captivated by the world's wildest places and the incredible animals that called them home. Like so many others, I grew up watching Steve Irwin fearlessly share his love for wildlife and listening to Sir David Attenborough tell the stories of our planet with a sense of wonder that made you want to protect it.

Those moments sparked something in me.

Although life eventually led me down a different path and I built a career as a geologist, that fascination with wildlife never faded. I've always believed that every one of us has the ability to make a difference, even if it's outside the career we chose.

Wanted Alive is my way of giving back.

The goal isn't just to create apparel — it's to create conversations. To shine a light on species many people have never heard of, celebrate the beauty of the natural world, and support the people and organizations working every day to protect it.

Every collection is inspired by a different endangered species. Every design tells a story. And over time, I hope Wanted Alive becomes more than a brand — it becomes a community of people who believe the world's rarest wildlife is worth fighting for.