Wanted Alive is a small independent brand based in Calgary, Alberta, Canada. This policy explains what personal information we collect through wanted-alive.com, why we collect it, and what you can ask us to do with it. We have tried to write it in plain language rather than legal boilerplate.
01 What we collect
At present there is exactly one way to give us personal information on this site: the email signup form on our home page. If you enter your email address there, we collect:
- Your email address, and nothing else. We do not ask for your name, address, phone number or date of birth.
Separately, like every website, our host records basic technical information each time a page is requested — your IP address, browser type, the page you asked for and the time you asked for it. This is standard server logging used to serve the site and guard against abuse. We do not use it to build a profile of you.
In plain terms
Your email, if you choose to give it. That's it.
02 Why we collect it
We use your email address for one purpose: to tell you when Wanted Alive launches, and to send occasional updates about new species in the collection and where the donations have gone.
We do not sell, rent or trade your email address. We do not share it with advertisers, data brokers or other brands. We will not add you to anything you did not sign up for.
03 Cookies and tracking
As of the effective date above, this website sets no cookies. It carries no advertising pixels, no Google Analytics, no Meta or TikTok tracking, and no third-party analytics of any kind. There is no cookie banner on this site because there is nothing to consent to.
One thing worth naming: our pages load their typefaces from Google Fonts. When a page loads, your browser requests those font files from Google's servers, which means Google sees your IP address as part of that request. No cookie is set and we receive nothing back from it.
If we later add analytics or a shopping cart, both of which do use cookies, we will update this section and add proper cookie controls before switching anything on.
04 Who else handles your information
We are one person with a website, so we rely on a small number of service providers. They may store or process your information on our behalf, and they are not permitted to use it for their own purposes.
- Netlify — hosts this website and receives and stores submissions from our email signup form. Netlify is a United States company, so an email address submitted here is stored on servers outside Canada and is subject to the laws of that country.
- Google Fonts — serves the typefaces used on these pages, as described above.
We will only disclose your information to anyone else if we are legally required to do so, or if it is necessary to protect our rights or someone's safety.
05 The game
Our free browser game lives at play.wanted-alive.com. It does not ask you to create an account, and it does not ask for your name or email. Any progress it remembers is kept in your own browser on your own device, and is not sent to us.
06 How long we keep it
We keep your email address until you ask us to remove it, or until it becomes clear you no longer want to hear from us. Every email we send will carry a one-click unsubscribe link. Unsubscribing removes you from future sends; asking us to delete your record removes the address itself.
07 Your rights
Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), and under Alberta's Personal Information Protection Act, you have the right to:
- Ask what we hold about you, and get a copy of it.
- Correct it if it is wrong.
- Withdraw your consent and have it deleted.
- Complain about how we have handled it — to us first, and to the Office of the Privacy Commissioner of Canada if we do not resolve it.
Email us and we will act on any of these within 30 days. There is no charge, and you do not need to give a reason.
08 Children
This site is not directed at children under 13, and we do not knowingly collect their personal information. If you believe a child has submitted an email address to us, write to us and we will delete it.
09 Security
This site is served over an encrypted connection (HTTPS), and form submissions are transmitted encrypted. No system is perfectly secure, and we will not pretend otherwise — but the only thing we hold is an email address, which limits what could be exposed.
10 Changes to this policy
If we change how we handle personal information — most likely when we begin selling apparel — we will update this page and change the effective date at the top. Material changes will be announced to anyone on our email list before they take effect.
11 Contact us
For anything in this policy, including access, correction and deletion requests, write to hello@wanted-alive.com.
Wanted Alive · Calgary, Alberta, Canada
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